What is OTT Advertising and Why Should You Care?

If you’ve been paying attention to the latest trends in digital marketing, chances are you’ve heard of Over-the-Top (OTT) advertising. It’s one of the hottest topics in the industry right now, but what is it exactly? And why should you care about it as a business owner?

What is OTT Advertising?

OTT advertising refers to any video ads that are streamed over the internet rather than broadcast television. Think about when you watch a show or movie through Netflix, Amazon Prime or Hulu—you can choose to watch without ads, but if you do opt for the viewing experience with ads, those are examples of OTT advertising. This type of advertising allows advertisers to target specific audiences on platforms like Roku, Apple TV and Amazon Fire TV with their messages.

How Does OTT Advertising Impact Consumers?

It gives us more control over our viewing experiences. For example, advertisers can now tailor their messaging specifically to women with ads for products and services that they actually want or need. It also gives consumers more choices in terms of how we consume content; instead of having just one channel (broadcast television), we now have multiple platforms from which we can choose our favorite shows and movies. Plus, OTT ads offer more options for personalization so that you see messages that are relevant and interesting to YOU.

The awesome thing about OTT advertising is that it benefits both consumers and brands alike – consumers get content that is tailored specifically to them while brands get an opportunity to reach their target audiences directly with personalized messaging. So next time someone talks about OTT advertising, don't be afraid to jump into the conversation – chances are they're talking about something that could benefit both your viewing experience AND your wallet!