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  • Writer's pictureEstee Santoni

Meet Potential Clients WHERE They Are

MARKETING. We've all heard the word, but how many of us really understand its importance? For many companies, good marketing strategies can mean the difference between working just to make ends meet and actually succeeding. Don't just throw money into a marketing budget running generic ads online, on the radio or tv. Have a complete marketing strategy to get the results you’re looking for.

Market directly to key consumers throughout the entire year, not just for a short window of time. For example, even when Hispanic Heritage Month ends, it’s still important to focus on that influential campaign even well after the holiday has passed.

According to the 2019 U.S. Census Bureau population estimate, the Hispanic community in America makes up almost 20% of the total population and has an annual purchasing power of over $1.5 trillion... without a doubt a hugely important community. One thing to remember though is that marketing to this group requires a lot more than just translating your current marketing verbiage into Spanish. Tailor your material to unique regions.

The Hispanic community is made up of people from different countries. The cultures and traditions of those of Mexican heritage are going to be very different from those who have Caribbean backgrounds. You can tap into colloquial language and involve unique customs and heritage. The important thing is that your marketing efforts are meeting your potential customers... where they are, so they feel more connected to your business.

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