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  • Writer's pictureEstee Santoni

Let's Explore the Meaning of Latinx

When it comes to understanding what Latinx means, it can be a bit confusing at first. But don’t worry – we’re here to break it down for you! It all starts with understanding the differences between Hispanic and Latino/Latina, and then taking a closer look at how the “x” changes everything.

Hispanic vs. Latino/Latina

It is important to make a distinction between Hispanic and Latino/Latina. Hispanic refers to language while Latino/Latina refers to culture. A person can be of any race or ethnicity but still be considered Hispanic if they speak Spanish as their primary language. On the other hand, someone could identify as Latino/Latina if they have a cultural connection to Latin America, whether that be through ancestry, nationality, or even an affinity for certain music and foods.

What is Latinx?

So now that we understand the difference between Hispanic and Latino/Latina, let’s explore what this new term “Latinx” actually means. At its core, Latinx is gender-neutral term used to refer to a person of Latin American descent who does not necessarily identify as either male or female. The “x” replaces the male and female endings “o” and “a” that are part of Spanish grammar conventions. This means that instead of saying Latino or Latina when referring to a person of Latin American heritage, you can say Latinx instead.

Latinx in Businesses & Brands

As businesses continue to become more diverse, they need terms like Latinx in order to accurately represent people within their organization without making assumptions about gender identity or expression. As brands create campaigns in order target diverse audiences—particularly those within the Latin American community—the use of gender neutral language like Latinx helps them reach out with more inclusive messaging that does not alienate anyone based on gender identity or expression.

With its growing popularity among businesses and brands alike, it is clear that there is value in understanding what Latinx means and why it matters in today's society. But not everyone is in favor of the term. According to Pew Research Center, a small portion of Latin people use the term Latinx. And in August 2020, Pew reported that 3% of respondents viewed the word favorably. Although it's still up in the air if it becomes widely accepted, it's still good to understand the term and how it's used. Not only does using this term help companies accurately represent their employees and customers without making assumptions about gender identity or expression – but it also allows them create campaigns with more inclusive messaging that resonates with everyone regardless of their background or beliefs. In short, using the term "Latinx" when referring to individuals from Latin America helps foster an environment where everyone feels seen and respected for who they are!

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