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  • Writer's pictureEstee Santoni

Instagram to Focus On Photos Again

It’s been a rollercoaster for Instagram over the last few years. As the platform has looked for ways to optimize user engagement, they’ve pushed videos more and more into our feeds. But according to Adam Mosseri, head of Instagram, “We went too hard on video… we’re looking to make photos more of a focus once again.” In other words, good news for Instagram day-oners!

When Instagram launched back in 2010, its primary focus was to enable users to share photos of their lives with family and friends. Remember those basic filter frames we had that really only allowed us to change color hues? Now we've got filters changing us completely! Over time though, videos have become increasingly prominent on Instagram. While this has helped drive more engagement and reach more people, some users have felt that videos are taking away from Instagram’s original purpose—to showcase beautiful, high-quality photos.

Although videos are effective in engaging viewers and driving website traffic, there are some drawbacks that come with relying heavily on video content. For one thing, it takes much longer to create and publish than photos do – time that many businesses simply don’t have. Plus, videos require higher production values than photos do; if you don’t put in the effort required to create professional-looking videos, your content will look amateurish and reflect badly on your brand.

While both video and photo content have their pluses, this shift back toward photos comes a number of advantages for businesses using Instagram as part of their digital marketing strategy. Photos tend to be easier and faster from a production standpoint. This makes them much more accessible for small business owners with limited resources or time constraints. And since photos tend to be less expensive than videos, they can be used by businesses as a cost effective way to get their message out without breaking the bank.

Finally, since the majority of users still prefer photo posts over video ones (according to recent surveys), focusing more heavily on images will help ensure that your followers are actually engaging with your content – something that can be difficult with video posts.

Regardless of whether you prefer one type of content over the other, it's important for businesses to stay current with trends so that they can make sure their brand stands out from the competition! With this news, now would be a great time for business owners everywhere take advantage of the shift back towards photos on Instagram.

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