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  • Writer's pictureEstee Santoni

How To Make Your Business Pitch Stand Out

Updated: Jan 5

When you're trying to sell your product or service, you need to make sure that your pitch stands out from the competition. After all, there are a lot of businesses out there vying for attention, so you need to find a way to make yours stand out. Here are a few tips on how to do just that.

1. Know Your audience

This one is key. You need to know who you're talking to and what they want to hear. Are they busy CEOs who want the bottom line? Are they stay-at-home moms who are looking for something new? Once you know who your audience is, you can tailor your pitch to them specifically.

2. Keep it Simple

Don't try to pack too much information into your pitch. You want to be clear and concise so that your potential customer can understand what you're offering and why it's valuable. Trying to fit too much into your pitch will only confuse and turn off your listener.

3. Highlight Your Strengths

What makes your business unique? Why should someone buy from you instead of your competitor? Be sure to highlight your unique selling points so that potential customers know what sets you apart from the rest.

4. Make an Emotional Connection

Your pitch should be more than just a list of facts; it should also connect with the emotions of your listener. Appeal to their needs, desires, and fears so that they feel invested in what you're saying.

5. Practice, Practice, Practice

You never get a second chance to make a first impression, so you want to make sure that your pitch is perfect before you ever step foot in front of a potential customer. Practice in front of family and friends until you have it down pat.

An effective pitch is key to making your business successful. By following these tips, you can be sure that your pitch will stand out from the rest and leave a lasting impression on potential customers. Happy pitching!

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