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  • Writer's pictureEstee Santoni

Why Conducting Website Audits Should Be Regular Practice and How Can You Get a Website Audit

As a business owner you must know that your website is the face of your brand in the online world. That's why it's super important to ensure that your website is at its best state possible. However, having a website that looks visually appealing is not enough; it also needs to meet essential requirements such as being user-friendly, optimized for search engines, and adapted to all devices. That's why we recommend website audits. You're probably asking yourself, "Do I need one and if so, how can I get a website audit?" Let's dive in!

Website audits are like check-ups at the doctor, but for your website. They help you identify problems that need to be fixed. Through the audit, you'll realize things like broken links, images that aren't loading, out-of-date content, slow loading speed, and more. All these issues affect the user experience, making it difficult for visitors to find what they're looking for or move around the site. Correcting those errors will improve user experience and increase your conversion rates. Search engines like Google continually update their algorithms to provide users with the best possible results, so it's essential to ensure that your website meets the latest guidelines.

Auditing your website also provides an opportunity to identify areas where you can improve the site's performance. For instance, you can use Google Analytics reports to learn about visitor behavior and whether they are accomplishing their goals on the website. Which pages are they spending most of their time on? You can use these insights to make changes to your website's layout, navigation, or content strategy.

Website audits are vital to your brand's success. Through website auditing, you can identify your website's drawbacks and make the necessary improvements to increase its functionality and attract more traffic. So, if you haven't audited your site in a while, it's time you consider scheduling an audit and reap the benefits that come with having an optimized website. We can do that for you—and the audit is totally free. Let's chat!

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