top of page

Get to Know Our CEO

Untitled design (14).png

Estee Santoni

Meet Estee Santoni: a dynamic Cuban-American media maven with a two-decade journey in the industry. Holding a degree from the University of Central Florida (UCF), Estee has helped sculpt the media landscape. Her trailblazing imprint is evident in her captivating branding and marketing strategies, triumphant brand launches, engaging morning radio shows, and compelling TV advertisements. 

Throughout her journey, Estee's expertise in marketing and advertising has helped renowned companies like the Oprah Winfrey Network, Kit Kat, McDonald's, and Neutrogena develop their brands through impactful over-the-air campaigns and strategic marketing strategies.

Founder of VIVA Agency

Estee's visionary leadership was instrumental in planning and launching Cox Media Group's entry into Hispanic media. With the launch of several radio brands, including WOEX Exitos 96.5, targeting Adults 25-54, she demonstrated an unparalleled ability to reach the diverse Hispanic audience.


Her contributions to the industry have not gone unnoticed. Estee has been nominated for the Orlando Business Journal's prestigious Women Who Mean Business Award, a testament to her remarkable achievements. Moreover, her compassionate coverage of the Pulse Tragedy earned her a well-deserved Gracie Award. Additionally, she was nominated for the coveted Medallas de Cortez Award for Program Director of the Year.

Recently, after two decades in media, Estee embarked on the next stage of her journey, launching her marketing and advertising company, VIVA Agency. Here, she crafts innovative digital marketing strategies for companies while also excelling in traditional media with advertising planning and buying. Her commitment to understanding and reaching diverse audiences ensures that her clients can effectively incorporate crucial segments of the population into their marketing strategies.

bottom of page