marketing | Thevivaagency

What You Need to Know About Partnering with an Advertising Agency

Radio, television and OTT (over-the-top advertising which is connected TV advertising) can be powerful ways to reach your target...

How to Find Your Brand Voice: 10 Strategies That Work

The first step in creating a strong, cohesive brand is to define your brand voice. Your brand voice is the personality of your business....

'Batch Posting' is the New Black

Are you constantly struggling to come up with ideas for content posts? Does it feel like you’re always running around at the last minute...

Three Kings Day is an important holiday for Hispanic consumers, and yet many businesses are unaware

Three Kings Day is an important holiday for Hispanic consumers, and yet many businesses are unaware of its significance. If you’re...

How Latino Brand Loyalty Can Help Your Bottom Line

If you're a CEO or CMO, here's one thing you should know: Latinos are incredibly loyal to their favorite brands. That loyalty has been...

Reach Your Audience! Connecting Your Brand with Hispanic/Latin Audiences

Are you looking for a way to authentically connect with the Hispanic/Latin audience? At VIVA Agency, we specialize in helping businesses...

What is a Media Buy and How Can it Benefit Your Business?

Have you ever heard the term “media buy” before? It sounds like an complex concept, but in reality, it’s actually simple. In this blog...

Why Media Buys are Not a Thing of the Past

Media buys may seem like an old-school advertising strategy, but they’re still relevant. From radio to TV, media buying has a long...

How To Make Your Business Pitch Stand Out

When you're trying to sell your product or service, make sure your pitch stands out. Here are a few tips on how to do that.