hispanic marketing | Thevivaagency

How the MLB Authentically Connected with the Hispanic Community

Major League Baseball, or MLB, is one of the most beloved sports in America. And, as of 2017, over one-quarter of its players had Latino...

Three Kings Day is an important holiday for Hispanic consumers, and yet many businesses are unaware

Three Kings Day is an important holiday for Hispanic consumers, and yet many businesses are unaware of its significance. If you’re...

How Latino Brand Loyalty Can Help Your Bottom Line

If you're a CEO or CMO, here's one thing you should know: Latinos are incredibly loyal to their favorite brands. That loyalty has been...

Reach Your Audience! Connecting Your Brand with Hispanic/Latin Audiences

Are you looking for a way to authentically connect with the Hispanic/Latin audience? At VIVA Agency, we specialize in helping businesses...

The Growing Importance of Marketing to Hispanics

Hispanics are the largest and fastest-growing minority group in the United States.