advertising | Thevivaagency

What You Need to Know About Partnering with an Advertising Agency

Radio, television and OTT (over-the-top advertising which is connected TV advertising) can be powerful ways to reach your target...

How to Find Your Brand Voice: 10 Strategies That Work

The first step in creating a strong, cohesive brand is to define your brand voice. Your brand voice is the personality of your business....

Why Social Media is Too Important to DIY

Social media management is a key to digital marketing, and it’s something every business should be doing. But why should you outsource...

What is OTT Advertising and Why Should You Care?

If you’ve been paying attention to the latest trends in digital marketing, chances are you’ve heard of Over-the-Top (OTT) advertising....

Let's Explore the Meaning of Latinx

When it comes to understanding what Latinx means, it can be a bit confusing at first. But don’t worry – we’re here to break it down for...

How the MLB Authentically Connected with the Hispanic Community

Major League Baseball, or MLB, is one of the most beloved sports in America. And, as of 2017, over one-quarter of its players had Latino...

Reach Your Audience! Connecting Your Brand with Hispanic/Latin Audiences

Are you looking for a way to authentically connect with the Hispanic/Latin audience? At VIVA Agency, we specialize in helping businesses...

Why Media Buys are Not a Thing of the Past

Media buys may seem like an old-school advertising strategy, but they’re still relevant. From radio to TV, media buying has a long...