Estee Santoni
Why Conducting Website Audits Should Be Regular Practice and How Can You Get a Website Audit
As a business owner you must know that your website is the face of your brand in the online world. That's why it's super important to...
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Estee Santoni
- Jun 14
- 3 min
What Netflix's Password-Sharing Crackdown Can Teach Small Businesses about Marketing
You’ve probably heard the news: Netflix is cracking down on password sharing. They're testing a new feature that asks users to verify...
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Estee Santoni
- Jun 6
- 2 min
The Importance of Little-by-Little Marketing
Here's the harsh truth: marketing and advertising can be overwhelming for entrepreneurs and small business owners. It's easy to fall into...
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Estee Santoni
- Apr 26
- 3 min
The Cost of Controversy – Insights from the Bud Light Boycott
Anheuser-Busch InBev, one of the biggest companies in the beverage industry, made headlines recently when two of their top marketing...
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Estee Santoni
- Apr 4
- 2 min
What You Need to Know About Partnering with an Advertising Agency
Radio, television and OTT (over-the-top advertising which is connected TV advertising) can be powerful ways to reach your target...
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Estee Santoni
- Mar 24
- 3 min
How to Ace Your Next Meeting with a Potential Client
Networking, schmoozing, and pitching—oh my! If you’re like many of the business owners, the thought of meeting with potential clients can...
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Estee Santoni
- Feb 28
- 4 min
How to Find Your Brand Voice: 10 Strategies That Work
The first step in creating a strong, cohesive brand is to define your brand voice. Your brand voice is the personality of your business....
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Estee Santoni
- Feb 22
- 2 min
Instagram to Focus On Photos Again
It’s been a rollercoaster for Instagram over the last few years. As the platform has looked for ways to optimize user engagement, they’ve...
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Estee Santoni
- Feb 17
- 2 min
Why Social Media is Too Important to DIY
Social media management is a key to digital marketing, and it’s something every business should be doing. But why should you outsource...
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Estee Santoni
- Feb 2
- 2 min
'Batch Posting' is the New Black
Are you constantly struggling to come up with ideas for content posts? Does it feel like you’re always running around at the last minute...
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Estee Santoni
- Jan 28
- 2 min
What is OTT Advertising and Why Should You Care?
If you’ve been paying attention to the latest trends in digital marketing, chances are you’ve heard of Over-the-Top (OTT) advertising....
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Estee Santoni
- Jan 23
- 2 min
How to Create Your Niche and Stand Out from the Crowd
As a business owner or entrepreneur, standing out from the competition is key. You want your brand to be unique and recognizable in order...
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Estee Santoni
- Jan 17
- 2 min
Let's Explore the Meaning of Latinx
When it comes to understanding what Latinx means, it can be a bit confusing at first. But don’t worry – we’re here to break it down for...
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Estee Santoni
- Jan 13
- 2 min
How the MLB Authentically Connected with the Hispanic Community
Major League Baseball, or MLB, is one of the most beloved sports in America. And, as of 2017, over one-quarter of its players had Latino...
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Estee Santoni
- Jan 5
- 2 min
Three Kings Day is an important holiday for Hispanic consumers, and yet many businesses are unaware
Three Kings Day is an important holiday for Hispanic consumers, and yet many businesses are unaware of its significance. If you’re...
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Estee Santoni
- Jan 5
- 2 min
How Latino Brand Loyalty Can Help Your Bottom Line
If you're a CEO or CMO, here's one thing you should know: Latinos are incredibly loyal to their favorite brands. That loyalty has been...
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Estee Santoni
- Jan 5
- 2 min
Reach Your Audience! Connecting Your Brand with Hispanic/Latin Audiences
Are you looking for a way to authentically connect with the Hispanic/Latin audience? At VIVA Agency, we specialize in helping businesses...
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Estee Santoni
- Dec 14, 2022
- 2 min
What is a Media Buy and How Can it Benefit Your Business?
Have you ever heard the term “media buy” before? It sounds like an complex concept, but in reality, it’s actually simple. In this blog...
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Estee Santoni
- Dec 9, 2022
- 2 min
Why Media Buys are Not a Thing of the Past
Media buys may seem like an old-school advertising strategy, but they’re still relevant. From radio to TV, media buying has a long...
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Estee Santoni
- Dec 2, 2022
- 2 min
How To Make Your Business Pitch Stand Out
When you're trying to sell your product or service, make sure your pitch stands out. Here are a few tips on how to do that.
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